Coupang, Korea’s largest online retailer, announced that it has entered into an exclusive arrangement with The Honest Company to bring the leading healthy lifestyle brand’s high-quality consumer products to South Korea. The agreement will expand Coupang’s direct-to-consumer e-commerce offerings to include a greater selection of global brands by giving Korean customers access to an extensive range of over 150 unique items from The Honest Company.
 
Coupang’s services will offer The Honest Company’s products, including a complete line of Honest’s premium diapers in many stylish patterns and seven standard sizes, as well as personal care, cleaning, laundry, and wellness products. As part of this new partnership, Coupang will provide special introductory offers on certain products from The Honest Company throughout the month of June.
 
“I am pleased that Coupang is exclusively introducing The Honest Company’s healthy lifestyle products to our customers in South Korea, as part of our strategy to expand our global and premium brand offerings. Customers can now shop for The Honest Company’s high quality products easily and conveniently through Coupang, and Coupangmen will deliver the products directly to the homes of our customers both quickly and safely,” says Bom Kim, founder and CEO of Coupang. “Customers in Korea increasingly aspire to live more natural, sustainable lives, and together with The Honest Company, Coupang looks forward to providing the products and services that reflect these values.”
 
“By joining forces with Korean e-commerce leader Coupang, The Honest Company is growing its customer base and expanding into a very important international market,” says Brian Lee, co-founder and CEO of The Honest Company. “Honest is thrilled to collaborate with a trusted partner like Coupang to further our mission: to empower people across the globe to live a healthy and happy life.”